About Company

• Incorporated on October 8, 2008, Allied Blenders and Distillers (“ABDL”) is the largest Indian-owned Indian-made foreign liquor (“IMFL”) company and the 3rd largest IMFL company in India, in terms of annual sales volumes between Fiscal 2014 and Fiscal 2022 and had estimated market share (in terms of sales volume) of 11.8% in the Indian whisky market for Fiscal 2023. Their product range includes 5 main categories: Whisky, Brandy, Rum, Vodka and others.

• Company’s flagship brand, Officer’s Choice Whisky was launched in 1988 with their entry into the mass premium whisky segment. Officer’s Choice Whisky has been among the top selling whisky brands globally in terms of annual sales volumes between 2016 and 2019. Officer’s Choice Whisky including Officer’s Choice Blue is currently ranked 3rd among the largest selling whisky brands globally in 2021

• As of December 31, 2023, their product portfolio comprised 16 major brands of IMFL across whisky, brandy, rum and vodka. Certain of their brands, such as, Officer’s Choice Whisky, Sterling Reserve, Officer’s Choice Blue and ICONiQ Whisky, are ‘Millionaire Brands’ or brands that have sold over a million 9-litre cases in 1 year.

• Their whisky brands include blends of Scotch malts from the Highland, Lowland and Speyside regions.

• The company owns and operate their distillery located in Rangapur, Telangana. Their manufacturing network includes 1 owned distillery, 9 owned bottling units and 23 non-owned manufacturing units.

• The company has established market leadership in the alcoholic beverages market in India with sales across 30 States and Union Territories, as of December 31, 2023. They have 12 sales support offices and pan-India route-to-market capabilities covering all channels and alcohol permitted States and Union Territories.

• As of March 31, 2023, their products were retailed across 79,329 outlets in India. In addition, as of December 31, 2023, they exported their products to 14 international markets, including countries in the Middle East, North America, Africa, Asia and Europe.

Strengths

Competitive Strength 

• Among the largest IMFL companies in India with a diversified and contemporary product portfolio;

• Strong brand recognition;

• Strategically located, large scale and advanced manufacturing facilities with a sophisticated research and development centre

• Access to extensive pan-India distribution network with ability to scale

• Well positioned to capture tailwinds in the Indian IMFL industry

• Experienced Board and senior management team and supported by a committed employee base.

Business Strategies 

• Increase market share of Officer’s Choice Whisky across regions; 

• Introduce new products within the premium, semi-premium and deluxe segments to strengthen presence in other categories

• Continue to focus on improving operating efficiencies

• Evaluate growth opportunities through selective acquisitions

• Focus on environmental and social practices

• Enhance brand awareness and engagement through digital marketing

Company Promoters

Company Financials

Allied Blenders and Distillers Limited's revenue decreased by -1.27% and profit after tax (PAT) rose by 8.47% between the financial year ending with March 31, 2023 and March 31, 2022.

Objects of the Issue

The Company proposes to utilise the Net Proceeds towards funding the following objects:

1. Prepayment or scheduled repayment of a portion of certain outstanding borrowings availed by the Company and
2. General corporate purposes.